June 17, 2008...9:33 pm

Campari Tales

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I love Campari during the summer.  It’s bitter and herbaceous, yes.  But that hint of orange rind, that sexy red color, the fact that it’s Italian makes it even sexier.  I became obsessed after my Italy trip last year, and have been interested in the brand ever since.  One thing that stands out is Campari’s relationship with the arts and perhaps an obsession with love and sex…case in point, check out this You Tube video, when Campari hired Frederico Fellini to do a commercial in the 80s. 

 

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